Leonardo Negrão

Spark Aligners was part of an extensive project consisting of bringing some of the largest dermatological and orthodontic companies to Latin America. The project's goal was to have two websites, one for Latin America, in Spanish, and another for Brazil, in Portuguese.

Created a marketing website using Next.js, with locales. The content is managed with a CMS, to help the marketing team with content updates and addition. The design was also created from scratch, keeping in mind the company brand, with valuable input from the marketing team to align the objectives.

• Created the website with locale in mind

  The website was created with support for two languages: Spanish and Brazilian Portuguese, this not only included the content, but also two different URLs.

• Designed a modern and complete experience

  The design was created to match the main characteristics of the brand, while giving a unique look to showcase the desired content. Another important aspect was the responsiveness.

• Hosted to focus on performance and easy management

  To achieve good performance, and keeping in mind that the website would be accessed through the whole continent, Vercel was chosen as the hosting platform. The preview feature was also a good functionality to improve collaboration.

• Created a search experience based on location

  Using IP Geolocation and the Google Maps API, the website has a search bar capable of looking for the nearest professionals for the customer.

• Facilitated the content management

  With the content hosted by DatoCMS, the marketing team can adjust the content easily, in two languages at the same time. This feature allows constant updates expected in a brand that is just starting in the continent.

• Provided tools for the marketing team

  While Vercel already supports basic Analytics, essential for the case (as the company wants to grow in different countries), Google Analytics deepens the understanding of how the website is being perceived.

• Worked with different companies in one project

  A project of this size had different companies focusing on different parts. Working with four companies required constant updates and organization.

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